Mountain Outpost Shares Livestream Numbers

They share some pretty incredible numbers via Instagram.

The Aravaipa media team livestreamed 23 races and hosted 90 streams (longer races require multiple streams) with an increase of 108% year over year in viewership numbers.

What sticks out to me is that this all pretty much what one would expect. Longer races are suitable to livestreams and draw people to “spectate via Youtube”.