By Mathias Eichler
Honest conversations with trail running industry pros, and fans who love the mountains. One of the longest running podcast in the scene. This is Singletrack.
They share some pretty incredible numbers via Instagram.
The Aravaipa media team livestreamed 23 races and hosted 90 streams (longer races require multiple streams) with an increase of 108% year over year in viewership numbers.
What sticks out to me is that this all pretty much what one would expect. Longer races are suitable to livestreams and draw people to “spectate via Youtube”.
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