By Mathias Eichler
JOIN US! Grab some popcorn, dive into our archive of films, and support independent filmmaking all month long.
Grab some popcorn, dive into our archive of films, and support independent filmmaking all month long.
From the official UTMB Instagram account:
We are thrilled to welcome NÄAK as the Official On Course Sports Nutrition and Hydration Supplier of the UTMB World Series.
A few month ago I had never heard of that brand, then over the winter they announced several high profile athlete sponsorships and now this partnership. Pretty crazy rise to prominence if you ask me. I wonder if anyone bankrolls them in the background?!
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