Näak Secures $5 Million in Series A Funding

In the hubbub leading up to UTMB I completely had missed this announcement:

Näak, pioneering leader in sustainable sports nutrition, announced today the raise of $5 million through a Series A funding round.

This explains so much. Näak seemingly came out of nowhere and is now literally everywhere. This growth has to be fueled with investment money and not just off of sales of stroopwafels.

Is this the first “new outdoor business” that has received this kind of funding? And made it public?