Neversecond Prints Newspaper That Should’ve Never Been Published

Just like last year fuel company Neversecond prints and distributes an actual physical newspaper around Olympic Valley:

Race week starts with the Trail Times.

Made in collaboration with @runfreetrail, @shapirothehero, @the_subhub_pod, @dan_yell_a, @emkaysulli and @yaboyscottjurek, this free newspaper has everything you need for Broken Arrow Skyrace and Western States week—race previews, feature stories, pop-up info, schedules, and more.

Grab a copy around the Village starting June 18.

The kicker: included is a massive infographic (without artistic attribution by the way – AI slob maybe even) that labels Olympic Valley as Squaw Valley. What a massive faux pas and huge embarrassment. When you’re called out by Ann Trason in the comments of your Instagram announcement about it then you know you fucked up.