New UTMB Event Coming To Quebec, Canada?

Samuel Matte-Thibault, general director at Évènements Harricana, the production company behind the well-known Canadian trail race Ultra-Trail Harricana posted on LinkedIn a couple of days ago the following (auto-translated!):

Receiving the UTMB® Group team on the field this week was a pivotal moment. A rich exchange with Catherine Poletti and Michel Poletti, nourished by a common vision: to make Quebec a key player on the international trail running scene.

What we have been building for several years is much more than a race. It’s a way to connect people to nature, to themselves and to others. And that’s exactly how we felt in our partners in UTMB® Group.

For several months now, at Événements Harricana, we have been exploring opportunities to collaborate with UTMB® Group, particularly the incredible potential of the Ville de Mont-Tremblant (officiel) region.

Michel Poletti replies back in the comments, but no official announcement has been made yet. This might be the first time that an event company “pre-announces” a partnership.

Addendum: Here’s Catherine Poletti, posting herself on LinkedIn (again: auto translated):

Together, we share the same vision: to make trail running shine while respecting the territories, the people who live there and the local histories. The potential of the Tremblant region is undeniable, and the prospects ahead are simply seductive! With Michel Poletti, we are confident that this story of friendship, shared values complemented by a magnificent location is a winning cocktail for a great event in Quebec!

Sounds like a done deal to me.