By Mathias Eichler
It’s been fascinating following Kilian and Emelie on their “marketing trip” to the Himalayas. Say what you will about using a family vacation with kids for promotional purposes but what I find most intriguing is to see all the bespoke gear NNormal created for them. It’s brilliant product placement for NNormal getting their logo into all these cool shots, but what I want to know is how these items are made. There are backpacks, gaiters, duffel bags, high altitude mountaineering pants, jackets, etc. They can’t just use a third party product and slap their logo on it. All these items were made just for them for this one trip. Yes, there’s R&D experience that can be gained, but for NNormal, a brand co-owned by Camper, a classic fashion shoe brand, this is quite a departure and requires some in-house expertise (or outsourced expertise) to pull all these items of. Especially since the mountaineering equipment is supposed to keep them alive on the mountain, that’s not just a simple gear bag.
I’d love to know what mountaineering boots Kilian used on his summit attempt.
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