By Mathias Eichler
Winter, trails, darkness, and all the weather.
One last hurrah before the end of the year. Runners, get ready for a fun and festive holiday treat along the trails of Squaxin Park.
It’s been fascinating following Kilian and Emelie on their “marketing trip” to the Himalayas. Say what you will about using a family vacation with kids for promotional purposes but what I find most intriguing is to see all the bespoke gear NNormal created for them. It’s brilliant product placement for NNormal getting their logo into all these cool shots, but what I want to know is how these items are made. There are backpacks, gaiters, duffel bags, high altitude mountaineering pants, jackets, etc. They can’t just use a third party product and slap their logo on it. All these items were made just for them for this one trip. Yes, there’s R&D experience that can be gained, but for NNormal, a brand co-owned by Camper, a classic fashion shoe brand, this is quite a departure and requires some in-house expertise (or outsourced expertise) to pull all these items of. Especially since the mountaineering equipment is supposed to keep them alive on the mountain, that’s not just a simple gear bag.
I’d love to know what mountaineering boots Kilian used on his summit attempt.