ON Enters the World of Football (Soccer)

This is the second announcement of a running shoe brand making their foray into the soccer space this week. ON is following their usual playbook here by partnering with a select few top tier athletes/celebrities:

On Soccer Football is here to bring you closer to the game than ever before.

Uniting revolutionary LightSpray™ technology with real-world experience from Kylian Mbappé, Thierry Henry and Sydney Schertenleib, we’re co-creating the future of soccer.

Getting that LightSpray technology onto soccer cleats will be fun to see.

PS: Yes, it’s called Football in Europe. I erroneously quoted the American website here and have since fixed it. Thank you Federico for pointing this out.