On Running Has a Magazine

It’s called “OFF Magazine”, which is kind of a brilliant title:

The print magazine dedicated to stories exploring movement, nature, design, sustainability and the human psyche. Only available in English. Disclaimer: As an editorial publication, OFF takes in a range of viewpoints from journalists and authors around the globe. These viewpoints do not necessarily represent the viewpoints of On.

I’m quite leery of these brand magazines. Yes, they all want that last sentence to be true:

These viewpoints do not necessarily represent the viewpoints of On.

But in some ways folks just perceive them as big product catalogues for the brands, right?

Back in the days, when Starbucks was still cool, they tried their hands on publishing a magazine: ‘Joe’. I believe they printed just a couple of issue before they canned the idea.

REI released Uncommon Path, now just a blog, as a printed magazine and I don’t think there we more than just a couple of issues either.

Satisfy is another running brand with a magazine that has seen quite a bit of hype. But that probably has more to do with the general hype about the brand and not the actual magazine.

Anyone subscribe to these?