America's only certified Skyrace course. Race Beast of Big Creek on Mt. Ellinor in Hoodsport, WA on Aug 3rd, 2024.

America's only certified Skyrace course. Race Beast of Big Creek on Mt. Ellinor in Hoodsport, WA on Aug 3rd, 2024.

From the promo website:

At Outside, we’re on a mission to get everyone outside. That’s why we’re launching the Outside Festival—an all-new way to inspire, educate, and get more people to experience everything the outdoors has to offer.

Look, I want to love this. One thing I miss about our trade shows (TRE, OR) is the consumer aspect. These shows are just for industry professionals, and thus they feel a bit stuffy. In Europe I experienced lots of shows/events that were both: First couple of days for trade professionals, then over the weekend for consumers – this worked great. But I also recognize that in the US the distances are just too far and people just aren’t willing to travel to a consumer show for a couple of stickers and a t-shirt.

Kyle Frost’s new to me blog ‘Here & There’ has a few more details and thoughts on this:

The event is planned for the first week of June in downtown Denver, bringing together gear, music, film, consumers, and industry. The event will incorporate the “Big Gear Show” and a number of different ‘activation zones’ that brands can sponsor. 

It’s not the first time Outside has delved into a ‘consumer focused’ format. The Outside Experience, hosted in Chicago, was supposed to be “the ultimate urban-based active-lifestyle festival”.

And finally, my favorite line:

Serious question…who at Outside let this event landing page ship? Not a single “link” in the footer works, the ‘expand’ map overlaps content, I wouldn’t recommend using a hamburger menu here (that doesn’t close on click) and the mobile site is a strange amalgam of a responsive/desktop experience.

I found someone else looking at these little details… this warms my heart.

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