Patagonia Sues Pattie Gonia

Patagonia on their blog:

Today Patagonia filed a trademark infringement lawsuit against the entrepreneur, drag queen, and activist Pattie Gonia. While we wish we didn’t have to do this – and actively engaged with Pattie for several years to avoid this – it has become necessary to protect the brand we have spent the last 50 years building.

That’s how trademark law works and how brands have to protect their IP. This clash was a longtime coming.