Red Bull launches VC Firm

Via Founders Today:

Red Bull, the iconic Austrian beverage and media company, has officially launched its own corporate venture capital arm, Red Bull Ventures, signaling a more direct move into the startup investment world.

Previously, Red Bull had backed innovation indirectly—investing through other VC firms such as Speedinvest, Fund F, Calm/Storm, 3VC, and xista. Now, with Red Bull Ventures, the company is establishing its own platform to directly fund early-stage startups aligned with its brand ethos.

Here’s a link to their website.

Fueling the wiiings of innovation, Red Bull Ventures invests in visionary entrepreneurs who push boundaries and redefine what’s possible.

Man, if Red Bull would only be interested in trail running.