Red-Hot Hoka

Tiffany Montgomery for The Daily from Outdoor Retailer:

For the quarter ended June 30, Hoka’s sales grew 27% to $420 million. It was the first time Hoka’s revenue eclipsed $400 million in a single quarter.

A bunch of interesting tidbits in this article, like an insight into their inevitable move into operating their own company stores:

Hoka currently operates 18 company-owned stores, and they have exceeded revenue and profit expectations.

Going forward, the company will continue to deploy a Hoka pop-up store strategy to test permanent location possibilities.

And CEO Dave Powers thoughts on the (also inevitable) expansion of the brand:

The company sees so much opportunity in the lifestyle market, it plans to launch a new brand in the space, Powers said.

Hoka is owned by Decker Brands and outperforms all other brands in their lineup, like Ugg, Teva, and Sanuk, which all are reporting sales declines.

I wonder what the founders of Hoka, who sold the brand ten years ago, are thinking today.