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The Trail Running Film Festival - Back on Tour for 2024.

The Trail Running Film Festival - Back on Tour for 2024.

Not sure if I would’ve made the decision to enter that shoe market given the strong opinions people have of the running shoes, but there’s probably no other store in the US that sells more HOKA and ON shoes, so REI has the numbers to back up this decision. I have not been able to see the shoe in person but from the silhouette posted online it reminds me a bit of AllBirds, a brand REI recently started to carry. Behind-the-scenes collab?

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