REI: “We Apologize To Our Members”

How often do you see a CEO take on a issue like this head on and address it with:

We shouldn’t have signed a letter of support for the nomination of Doug Burgum for Interior Secretary. We apologize to our members. We retract our endorsement. We take full accountability for our actions—and for how we move forward.

A promising start for the new president and CEO of REI Mary Beth Laughton.