Run247 Needs Better Editors?

Patrick Ryan writing an article for Run247 titled:

Western States Endurance Run by UTMB: Route, live tracking & how to enter

Do we see the issue here? Western States is not a “by UTMB” race and will never be (I would assume). This mistake maybe be forgiven considering that ‘RUN247’ seems to be a foreign (UK) publication, but it’s such an glaring mistake and ‘RUN247’ seems to clearly have ambitions to be a serious publication for the ‘trail running world’.

Welcome to RUN247, your ultimate destination for all things trail, sky, mountain, and ultra running! We are your go-to source for the latest news, expert advice, and invaluable insights in this exhilarating world.

At RUN247, we live and breathe trail running and ultramarathons.

Operated by SBR^X ‘RUN247’ is a sibling website to ‘TRI247‘ which focuses on triathlon news, seems to have just in recent years pivoted to the trail world.

SBR^X is a leading digital publishing business specialising in the endurance sports sector, mainly triathlon and trail running. 

And if you’re wondering when the recent pivot happened (they posted about marathon content and road running before) the connection to the triathlon world is your indicator that ‘Run247’ seems to have “discovered” trail running around the same time the Ironman/UTMB partnership was announced.

One funny sidenote: the logo for ‘TRI247’ looks like a more complicated version of the Freetrail logo.

Good times.