Running Focus at REI

Amanda Loudin for Outside Business Journal:

What we’ll see in-store, now that the strategy is in motion, is first and foremost an explosion of product offerings in the category. REI’s shelves, from now on, will feature no fewer than 50 different running brands. As recently as last year, the co-op’s running-shoe line mostly ended with trail models; now, members will be able to find everything they need for road running as well: On Running, Brooks, New Balance, Saucony, and many others in addition to the longstanding offerings of Salomon, Merrell, and Hoka One One.

Running… so hot right now.