Salomon Partners with 2026 Winter Olympics

Franco Fogliato, Salomon CEO in a press release:

For decades, we have been dedicated to finding the limits of athletic performance in Alpine and Nordic ski racing, and today we have found a moment to connect our Salomon brand purpose to the Olympic movement. I speak for every Salomon associate globally in saying that we could not be prouder today to announce that we are a Premium Olympic and Paralympic Partner of Milano Cortina 2026!

Of course Salomon has always been a much bigger force in winter sports than trail running, but nonetheless this is a big step for Salomon and an exciting one for “one of our outdoor brands”. And this too might explain a bit why Salomon has seemed to slow down in their marketing toward the outdoor market, their ambitions were set higher, much higher. In sports marketing sponsoring the Olympics is the pinnacle of achievement… and dollars spent.