Salomon’s Strategy For The Golden Trail Series

Matt Walsh takes a stab at writing a explainer for his newsletter Trailmix:

The business model of the series has been the same from the start. GTS do not own any races and race organisers do not have to pay GTS to be a part of the series. Instead, GTS supplies a sponsorship fee and has a series of event requirements such as live-streaming, press conferences and athlete presentations (varying on World or National series level) which organisers might spend their sponsorship fee on.