Satisfy Announces Rocker

Shown at TRE, in that magical booth everyone keeps talking about, now officially announced with a release date of this summer – just before UTMB I would assume, Satisfy’s first foray into the trail shoe market:

Engineered for those who move between worlds. TheROCKER™ is a powerhouse of SATISFY-led tech developments, designed to seamlessly transition from concrete to mud. Equipped with our Vibram® TuneLug™ Outsole, Euforia™ Super Foam, and the Rippy™ Monomesh Upper, TheROCKER™ delivers precision traction, unmatched comfort, and all-terrain durability.

I didn’t know punk rock needed so many trademarks, but hey, why not.

I’m not a shoe-fluencer shoe-tuber, shoe-stagrammer?, so I only care about products like this because they are being released by micro brands, and I find these moves fascinating. A couple thoughts on this announcement:

• The price is not announced yet, but if we’d look at the pricing of their other products, which is about 2-3x of competitor pricing one could assume that these shoes will be between $350 – $600. Their brand cache fill demand that these shoes will absolutely be the most expensive product on the market.
• This will be the first product in their lineup with can actually be compared in its feature set to other competing products. So far everything they’ve released has been so preposterously priced that no serious reviewer could many any honest argument on WHY someone needs to buy one of their running shirt. There’s no 3x performance gains in a cotton shirt to be found.
• As to the look of these shoes? They look like over-engineered hiking shoes with a really rugged sole and an ultra-light upper. But I haven’t seen them in person.