Satisfy Wades Into the Culture War

Satisfy Running’s latest drop includes a shirt with the messaging:

‘Pro-Science. Pro-Choice. Pro-Running.’

Subtle enough, maybe. But here in the US ‘Pro-Choice’ has been a political lightning rod for decades now. Heck even ‘Pro-Science’ increasingly is these days. So, this makes me wonder, is this a bold move by a French company that is known to borrow lots of Americana imagery for their shirts and in their marketing – for which I would applaud them – as most other running brands have been pretty silent and have chosen the path of least resistance. Or is it just an oversight, or worse nihilistically, yet purposely placed catnip for online keyboard warriors? High-end fashion brands tend to stay out of the fray when it comes to issues that could politically divide their customer base, but in recent months the brand has become pretty popular with the supplement-inhaling backyard ultra crowd so it will be interesting how the public will react to this.