By Mathias Eichler
The Trail Running Film Festival - Back on Tour for 2023.
The Waldo 100K Trail Run used to be called “Where’s Waldo 100k”, and as you can imagine the owners of that trademark send a cease and desist letter back in 2010:
The owners of the “Where’s Waldo” storybook character claimed ownership of the name, and to avoid a legal battle, a new name had to be found.
Invite me on a run sometime and I’ll tell you a story about the name of my podcast…