By Mathias Eichler
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The adventure podcast about trail running and mountain culture. Subscribe in your favorite podcast player.
The adventure podcast about trail running and mountain culture. Subscribe in your favorite podcast player.
Earlier today Hardrock announced a partnership/sponsorship with Karl Meltzer’s ‘Speedgoat Trail Running Co.’ and that made me think how far this name has made it. What started (most likely) as one of those old school ‘trail names’ that folks who thru hike give each other, has become Karl’s brand identity, but so much more, right?
According to the US Trademark office Karl has owned the trademark for ‘Speedgoat’ for over a decade, which might explain with neither Hoka or UTMB were able to pry it away from him. Kinda brilliant, I must say.
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