By Mathias Eichler
We're going back on tour!
Filmmakers submit your project and be part of our Global Tour 2025 this coming spring.
We're going back on tour!
Filmmakers submit your project and be part of our Global Tour 2025 this coming spring.
Earlier today Hardrock announced a partnership/sponsorship with Karl Meltzer’s ‘Speedgoat Trail Running Co.’ and that made me think how far this name has made it. What started (most likely) as one of those old school ‘trail names’ that folks who thru hike give each other, has become Karl’s brand identity, but so much more, right?
According to the US Trademark office Karl has owned the trademark for ‘Speedgoat’ for over a decade, which might explain with neither Hoka or UTMB were able to pry it away from him. Kinda brilliant, I must say.
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