America's only certified Skyrace course. Race Beast of Big Creek on Mt. Ellinor in Hoodsport, WA on Aug 3rd, 2024.

America's only certified Skyrace course. Race Beast of Big Creek on Mt. Ellinor in Hoodsport, WA on Aug 3rd, 2024.

Back in February it was announced that current CEO was stepping down, and it took the company almost a year to find a new CEO to take the helm.

Paul Sawers for TechCrunch:

Michael Martin will start his new role at Strava on January 2, 2024, leaving his current role as general manager at YouTube’s shopping unit.

Something us the users can look forward to:

However, like all VC-backed companies, the time is fast coming when Strava needs to realize some sort of return for its investors, be that a sale to a bigger company or an IPO.

So on the outside, it seems that Strava has been struggling to capitalize on its recent growth even though it has sought ways to make more money from its users. And this, perhaps, is where Martin enters the fray — at YouTube he is focused on helping creators “build and diversify their businesses through commerce,” so it’s not all the inconceivable that Strava could be looking to diversify its revenue beyond selling subscriptions or data and insights. 

Hope this will not lead us down the path of turning Strava into another ‘everything app’.

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