Strava Raises Prices

This was inevitable next steps after the layoffs. The more interesting part is that apparently it’s not clear by how much and in which country. DC Rainmaker has the rundown:

In short: For some people, prices will double overnight. For others, it’ll be nothing. Others still yet will split the difference on a wide-ranging scale in between those points. The determining factor? Theoretically a combination of which country you’re in, when exactly you signed up, whether you’re on annual or monthly plans, and finally, exactly what today’s date is, relative to the date of your subscription renewal. I’m not kidding, you can’t make this up

I think this is the game we’ve all been duped to join in: everything now is a subscription, and now everything is getting really really expensive. I’m sort of glad I opted for an open website and not a subscription email newsletter. I bet the churn this year is going to be brutal.