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Strava the “Operating System” for the Outdoor Athlete

4 August 2025

Seth LaReau, a former Strava employee writes on Trail Waves about Strava’s business model:

Right now, the average trail runner’s tech stack might look like this:

  • Strava for activity tracking
  • Final Surge (or similar) for coaching 
  • Texts, emails, and DMs for coaching feedback
  • Google sheets or Excel for detailed performance analysis

But what if all of that lived on Strava?

What if indeed? I’m so tired of every app maker needing to be everything to everyone. Department stores are buckling under this expectation and in the software world app makers are struggling in the same way. Once you’re everything it’s too easy to become nothing.

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