Teams Going International

This little nuggets, posted in the Mile and Stone newsletter summarizing and explaining the nosier than usual winter athlete/brand contract window:

On the teams’ side, the winter was marked by a fundamental trend, due in large part to the internationalisation of the discipline and the multiplication of different circuits around the world, namely that the major equipment manufacturers are favouring the development of an international team, rather than maintaining teams by country.

Again, we were sort of made to believe that market forces, possible trade wars, and business challenges were the result of many athletes not getting their contracts renewed, but it turns out it might have been just brands realigning their priorities and beginning to focus on international teams rather than regional or national ones. Fascinating development nonetheless.