The North Face: Big Week in Chamonix

Not an official sponsor of UTMB anymore, but The North Face is gearing up and promoting a “big week” in Chamonix during UTMB week. Events include an athlete breakfasts, group runs, and live music with DJs…

This sounds like nonstop fun. Expert more of these type of announcements to come from all the various brands claiming a stake in Chamonix, official sponsor or not.