By Mathias Eichler
Brian Metzler on stage with the Polettis in downtown Auburn during Canyons mentioned the new book by ‘Run The Alps’ founder Doug Meyer:
This is the improbable story of how Ultra-Trail du Mont-Blanc (UTMB) became one of the world’s great sporting events even as it set new limits of human endurance. It is a story of how world’s best runners, in the historic home of mountain adventures, brought about a revolution in running that has been felt across the globe.
I’m incredible excited about this book and, of course have it already pre-ordered. Doug, an American living in Chamonix, is probably best positioned to give us the backstory of UTMB. I doubt we will read a lot about strategic business decisions, which I am terribly interested in, but nonetheless it will fill in many missing pieces.
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