The Rut Doesn’t Like Cars

Mike Foote on Instagram:

One of the worlds largest auto manufacturers recently reached out seeking to sponsor The Rut. Initially I was excited about the opportunity. We are trying to bring new initiatives to light at the event and could use the resources.

It’s always great to get some behind the curtain details on how these conversations go and how these deals come together, or in this case not. Mike chose in the end to not take the sponsorship and while he didn’t say this I wonder if this would’ve gone differently if we didn’t have to watch all that UTMB talk over the past few months.