Tudor at TrailCon

Not with a full booth, hahaha, that would’ve been amazing. But after their announcement from earlier this month I found it fascinating to see someone walking around with branded Tudor hat taking in the scene. Wanting to make sure this wasn’t just a Tudor fan (that would’ve been embarrassing) I spoke with her for a few minutes. She’s indeed from Tudor and was there to explore the trail running scene. For the two days I saw her alongside Fabrice Perrin and the rest of the UTMB crew. She mentioned that Tudor is working several upcoming announcements, including brand activations and meet and greets with their ambassadors. She also said that while there’s not a special edition trail running watch in the works we might see a limited edition watch band to bring their brand story fully to trail.

Given that she was in town alongside the UTMB crew – which could’ve been a happy coincidence – I would wager that Tudor is planning a marketing push in the lead up to the UTMB Finals in Chamonix. How far this might go I don’t know, maybe they’ll have a booth at the UTMB expo, but this feels a bit too pedestrian. What would be more suitable for Tudor is to take over a storefront along the main drag in downtown Chamonix. I also would not be surprised if Tudor is evaluating a bigger partnership with UTMB. Not sure how Suunto feels about this and there’s some messaging to massage, but I can see this coming as early as this year.

Also, no, I did not ask for a review unit.