By Mathias Eichler
It is time. In October you can stream TRFF'26 - from the comfort of our couch, with friends, and popcorn. Ten films, hours of inspiration.
Somewhat buried in the press release promoting UltraSignup’s upcoming US Trail Running Conference in Nashville is a tidbit worth pulling out:
The event will bring together leaders from across the sport while giving attendees an early look at the company’s newly rebuilt registration platform.
The next generation of UltraSignup will introduce a significantly improved experience for race directors and runners, with new tools designed to make managing, discovering and registering for races easier.
Yes, finally! USU 2.0 is almost ready for primetime. It’s been a longtime coming and lots of expectations are resting on this launch (and probably just as many trepidations from folks who don’t want their cheese moved). But I am told that beta testers have already been putting the product through its paces and shortly after the conference more folks will be able to test drive the platform for real.
UltraSignup hosts about 75% of trail race registrations in the US and, after having onboarded a new payment processor earlier this year the team from Nashville is now eyeing international expansion.
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