UTMB Announces Hoka Prize Purse

This update had been in the works for awhile now the news has finally dropped today:

UTMB Boosts Prize Money to Support Professional Athletes in Achieving Sustainable Livelihoods

The summary:

• The Hoka branding is again all over this… if UTMB doesn’t watch out Hoka will just buy the whole series.
• The payout for the Finals almost doubled.
• Payout is the same for women and men!
• They extended the prize money from just offering €€€ for the Finals in Chamonix to include the Majors as well.
• For the Finals the payout goes 10 deep, while for the Majors it’s just 5 deep.
• One change – and element of debate – is that previously the payout for UTMB, CCC, and OCC was the same, now podium finishers of UTMB – the longest distance – receive almost double the amount compared to CCC and OCC.
• The Pro Trail Runner Association (or de facto union of pro trail runners who participate in UTMB events) celebrates this announcement.

All good developments in the right direction.