UTMB is Looking For The Next Thing

L’Équipe has Kilian Jornet and Michel Poletti sitting down for a chat (shared via IG reel):

What do you think should be the next big priority for the sport? We’re curious to hear your take.

The issues of elite access and consideration as well as women participation have been tackled and addressed. The concern about sustainability and environmentalism is, and will be a forever moving target that will be hard to claim ‘success’ at. The doping issue is a similar moving target that can only get addressed by pouring it more and more money.

So, what is next for UTMB?

On the business side things are humming along nicely for UTMB – they’ve achieved profitability in just a few short years. This leaves the door open for UTMB ask this question, and what a fascinating one it is.