UTMB Partners with Rudy Project

Announced yesterday while I was on a mountain:

UTMB^® World Series and Rudy Project are pleased to announce a three-year partnership that will see the Treviso-based brand support the world’s premier trail-running series as Official Eyewear until 2027 included.

But most importantly:

As part of the partnership, Rudy Project will be present on selected UTMB World Series event, beginning with the La Sportiva Lavaredo Ultra Trail by UTMB^® (25-29 June), offering on-site experiences designed to connect with the trail running community and support athletes throughout their journey.

Heading over to the expo as we speak.

PS: I do wish these press emails would have a public online home so I could link to them.