Wall Street Journal Cover Backyard Ultras

Another brainchild by Gary Cantrell, aka Lazarus Lake that received mainstream media attention. He sure has a knack for creating events that capture the imagination of the every(wo)man.

(The Wall Street Journal is paywalled, so I linked here to the Apple News version of the article.)

Rachel Bachman writes for the Journal:

The hottest new event in distance running sounds like a riddle. The fastest runner doesn’t always win. It has no finish line. And it can drive adults to eat baby food.

Backyard Ultras clearly are having a moment, but I wouldn’t call them the “hottest new event”. Do the numbers of folks signing up really justify this claim? Or is the event just so nutty that it creates press along with it by its sheer novelty?