By Mathias Eichler
Sponsor:
The Trail Running Film Festival presented by Brooks -
Back on Tour for 2025.
The Trail Running Film Festival presented by Brooks -
Back on Tour for 2025.
Tom Joly on his website ‘Athelysium‘ breaks down some numbers on what it means, and what it pays, to “go pro” in trail running:
In this article I look at the correlation between index scores and social media following, a rough estimate to an athletes value, and I’ll also share my experience so far in trying to land paying sponsors (including figures that I have received so far) and experience of agency vs “organic” deals.
Overall an insightful article and it comes with the caveat that some of his research is somewhat outdated due to a computer crash, but what I want to point out there is that singular focus on Instagram as a measure of influencer reach. Of course, this is somewhat the drum I’ve been banging, but I am curious if this is true across the board for other athletes. That brand essentially only looking at an athletes’s influence and success on Instagram. There are other social media platforms, TikTok comes to mind and other means to “influence”, how would that be considered? And of course, the question I’ve been asking for weeks now: “How will this change this year and into the next contract cycles?”
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