By Mathias Eichler
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After the Guinness Book of World Records kerfuffle from a view weeks ago Messner went on the offense meeting with Ed Viesturs with the aim to redefine, or rediscover what ‘traditional alpinism’ means, should mean and meant for the past decades.
Messner is a master in self-promotion and is using this moment to position himself as the elder statesman of alpinism, a title he clearly deserves.
Funny side note: Ed Viesturs is sponsored by Rolex, tagging every Instagram posts. Reinhold Messier wears an Apple Watch Ultra in all the pictures. Don’t think Jony Ive is following this, but if he’d see this he’d smile.
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