By Mathias Eichler

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World Ultra Corporation Launches Ultra X

23 August 2023

What sounds a bit like a evil villain corp. out of a James Bond film is actually a new-ish series of multi-stage ultra marathon events around to world:

Ultra X aims to be the first multi-stage ultramarathon series of its kind.

With the very humble tagline:

“The World’s Greatest Ultramarathon Series”

Fantastic.