Tudor Partners with UTMB

What I hinted at in my report from TrailCon coverage turned out correct: Tudor is officially partnering with the UTMB World Series. From the official announcement:

The HOKA UTMB Mont-Blanc, one of the most iconic trail race in the world, is possibly also the most attractive race on the calendar, and racing there isn’t easy. It’s a 106-mile race around the Mont Blanc massif that serves as the capstone of the UTMB World Series circuit. A race that is an exercise in both beauty and pain, but most importantly—daringness. And that’s exactly why TUDOR is now an official partner of the UTMB World Series.

Here was my take:

Given that she was in town alongside the UTMB crew – which could’ve been a happy coincidence – I would wager that Tudor is planning a marketing push in the lead up to the UTMB Finals in Chamonix.

This announcement goes event one step further – it includes the full World Series and not just the Finals in Chamonix. Tudor’s all in, I say.

First reported by Mile & Stone in their newsletter.