Suunto Quietly Taking Over

Speaking of watches. Hardrock just announced their renewed partnership with Suunto, which makes me realize that over the past few years Suunto hasn’t just shipped really great products but also seems to have finally found their footing in the marketing space. Back in dark days of Suunto (remember the Strava sync fiasco… and all the other issues?) Coros as a newcomer seemed to be running away with the game, sponsoring all the athletes and showing up as race sponsors. Coros might still have Kilian but Suunto is back and now sponsoring the UTMB World Series, Western States and Hardrock.

A sponsorship of Beast of Big Creek is still missing, but who’s counting.