ACG Finally Ships their Radical AirFlow Shirt

Just in time for Western States 2026 Nike finally gets their Radical AirFlow Shirt into their online store (women, men). The shirt Caleb Olson wore and and made a statement with by winning and choosing to wear a very weird looking ‘holey’ shirt. Since then ACG athletes have been wearing the shirt at countless races and training runs photoshoots. Further, Nike sent the product to Influencers far and wide, who shared their high-gloss group run pics over these past few months. Now – a year later, the product is finally going to be available in their online store, in the same color: white.

I know nothing about product development and supply chains, but this feels like it has taken Nike A LONG TIME. Aren’t we all already bored of that look? Why did it take Nike a full year to ship the same product in the same color? Clearly they weren’t “just testing” it at Western States. Letting their top athlete wear the product on one of the most visible stage is a statement. And it got people talking. Making a shirt with holes in it can’t be as complicated as making an iPhone, or event a new shoe with an unproven carbon plate? Feels like a huge missed opportunity to wait so long to get that product to market. It reminds me of Adidas’ Tom Evans shoes he wore to win Western States. We got a teaser the following August at UTMB but the shoes didn’t become fully available to the public until we had all lost interest in them. And those were actual shoes – more complicated to produce, less visible for marketing purposes. But, what do I know?