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Western States Partners with Chinese Broadcaster

5 June 2026

From their press announcement:

The Western States Endurance Run (WSER) and YueZou Culture have entered into an exclusive media licensing agreement for the Chinese-speaking region, marking a new step in bringing one of the world’s most iconic trail and ultrarunning events closer to Chinese runners and trail running communities.
…
Through this partnership, YueZou Culture will serve as WSER’s official and exclusive licensed media partner in the Chinese-speaking region, supporting live broadcast distribution, race promotion, Chinese-language content, and localized storytelling around WSER.

This is a fascinating announcement indeed.

Western States currently has seven races that function as official qualifiers in China:

  • DL 100 106km
  • Great Wall by UTMB 103km
  • Mount Yun by UTMB – UMY 159.6km
  • Nike ACG Ultra-Trail Chongli 168km
  • Nike ACG Ultra-Trail Chongli 100km
  • Ninghai Ultra Trail 109km
  • Xiamen by UTMB 104km

I wonder if this will this mean Dbo’s and Corrine’s live coverage will be dubbed into Chinese, or will YueZou Culture get their own broadcasting booth at the finish line, and possibly additional cameras/coverage along the course?

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