By Mathias Eichler
The Trail Running Film Festival - Back on Tour for 2024.
From the Apple Pressroom:
Apple today announced Apple Watch Ultra, which brings a new bold design and a wide range of features built for endurance, exploration, and adventure.
Long rumored, the Apple Watch for the outdoors is here. Cheaper than anticipated, many had thought it would break the $1,000, and with a slew of features focusing on what most outdoor watch makers focus on these days: diving, adventuring, endurance sports.
The presentation featured lots of cool trail running imagery. Scott Jurek was seen running and Western States got a name drop as well. This, I guess, means trail running has arrived in the mainstream, doesn’t it?
The Watch Ultra definitely looks cool and has more features than just some rugged bands slapped on the latest watch. This shows that Apple is willing to expand its watch offering beyond the basic design they’ve been rolling essentially since the first release of Apple Watch.
Two questions remain for me and this, I’m sure will be thoroughly tested and debated in the coming month: