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For a limited time save 15% off your order with code - MATHIAS.

DC Rainmaker gets some hands on time with the new Apple Ultra:

Apple Watch Ultra makes clear that Apple is getting into that outdoors/ultra/adventure realm. The hardware features they’ve added around ease of use in tough conditions, such as snow/rain/underwater, will set them on a course to clearly start making gains in this realm.

That’s my perspective too. The hardware is clearly great, but will the features, and the ongoing interest of Apple to improve in this space continue to allow the platform to grow. Apple is great in these year-over-year development cycles. So one could foresee that, why this year one watch might be lacking in several aspects, in a few years they quietly moved themselves into a leading role.

And an interesting feature I had missed in the flurry of yesterday’s announcements:

Cellular is built into every Apple Watch Ultra…

That makes the price of the watch even more fascinating.

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