By Mathias Eichler
In case you’ve missed it, there’s a race happening in Palisades Tahoe this weekend. I just received their marketing email with the event schedule and my head is spinning. It will require ultra endurance to participate in every talk, shoe demo, book signing, shake-out run and film viewing. I’m absolutely fascinated by what the team around Alpenglow Sports is creating down there. Masterclass in marketing.