By Mathias Eichler
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Singletrack – Episode 280:
UTMB is the growing, omnipresent entity in our sport of trail and ultra running, and naturally I have questions. So, I went to the source, and got answers. In this week’s episode of Singletrack I have the incredible honor to chat with Frédéric Lénart, CEO of the UTMB Group to discuss their partnership with Ironman, the expansion in the US, it’s relationship with the race directors on the ground, and ultimately, UTMB’s motivation behind it all.
I published an article, not a transcript, with some of the highlights we discussed on this episode; answers to questions that I hadn’t seen written down anywhere else.
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