Gore is Shutting Down Gorewear

Jürgen Wetzstein for velobiz.de (autotranslated):

In the dealer letter, which is available to velobiz.de and signed by Michael Hullik, Managing Director of W. L. Gore & Associates GmbH, Gore cites economic reasons for this drastic step, which is now announced after “careful consideration and in-depth analysis of the long-term prospects”. “For more than 40 years, we have been trying with great commitment and considerable investment to successfully position the Gorewear brand in an extremely competitive environment. But despite all these efforts, we see no realistic way to achieve our business policy and financial goals sustainably,” the traders are informed in the letter.

German company Gore invented Gore-Tex in the 80s and will continue to focus on their B2B market, but their end-user brand Gorewear, which in recent years also included trail running gear is leaving the market.