Jack Wolfskin Sold to ANTA Sports

German “everywhere” outdoor brand Jack Wolfskin sold a few years ago to Topgolf Callaway with the hopes of finally being able to break into the American market. An effort was made for a couple of years to try to make this happen, it didn’t. Now Topgolf sells the venerable German brand to Chinese ANTA Sports:

Topgolf Callaway Brands is selling Jack Wolfskin to ANTA Sports for $290 million in cash.

Topgolf initially paid $476 million for Jack Wolfskin.

A refresher on ANTA:

ANTA Sports is one of China’s largest sportswear makers, and it also owns Descente, Fila, and other brands. ANTA is also a major investor in Amer Sports, parent of Arc’teryx, Salomon, and more, and was part of the consortium that took that company private and relaunched it on the New York Stock Exchange in 2024.

With the current global business climate I am curious what the founders of Jack Wolfskin think right about now. Given the last few weeks one would think having their brand in Chinese hands is certainly a better place than part of an American parent company, but are they cool with how this all went and were just happy to sell their business and get their hands on some money and sail into the sunset? Or do they have second thoughts?